Thanks Dean This post made me remember that my employer 'found' me online & contacted me. Less than one year later they asked if I'd like to work full time for them.
deanwhit
· 2 years ago
Good point... furthermore our online activity works the other way. I always "Google" candidates prior to an interview - if it comes up blank that says something pretty significant.
David March
· 2 years ago
Hi Dean:
Totally agree. The dimensions of recruiting have expanding enormously, on both sides. Just as we "check out" a company via our network, companies check out their prospective employees through the same networks.
Thanks for the post. As companies (especially in the interactive industry) move more and more of their recruiting efforts into the digital space, they will need to be increasingly conscientious of how the online experience matches people at different stages of the "recruitment funnel."
For example, I actually did see that Pangea Media ad while perusing Facebook about a month ago. Intrigued by their smart targeting, I clicked on the ad. I was directed to a one-page site with absolutely no job information to be found - completely inconsistent with the messaging in the ad that I was served.
The uselessness of my post-click landing experience resulted in the following: 1) A swift click on the "Back" button 2) A negative opinion formed of Pangea Media
As online tactics continue to become integral to the hiring process, companies will need to deploy the same level of online best practices for pulling talent that they use for pushing product.
All Comments
This post made me remember that my employer 'found' me online & contacted me. Less than one year later they asked if I'd like to work full time for them.
Totally agree. The dimensions of recruiting have expanding enormously, on both sides. Just as we "check out" a company via our network, companies check out their prospective employees through the same networks.
By the way, please visit my blog, www.BusinessSkeptic.FirstRuleCorp.com
Thanks
Dave
Thanks for the post. As companies (especially in the interactive industry) move more and more of their recruiting efforts into the digital space, they will need to be increasingly conscientious of how the online experience matches people at different stages of the "recruitment funnel."
For example, I actually did see that Pangea Media ad while perusing Facebook about a month ago. Intrigued by their smart targeting, I clicked on the ad. I was directed to a one-page site with absolutely no job information to be found - completely inconsistent with the messaging in the ad that I was served.
The uselessness of my post-click landing experience resulted in the following:
1) A swift click on the "Back" button
2) A negative opinion formed of Pangea Media
As online tactics continue to become integral to the hiring process, companies will need to deploy the same level of online best practices for pulling talent that they use for pushing product.