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One of the primary trends that i find with services like the three mentioned above, is that they are disruptive to the legacy industries they are targeting (i.e stock photography, graphic design) - enabling competition and driving price reduction for the consumer.
1) Netflix challenge - outsourcing the development of their recommendation engine to the crowd - $1m prize for improving it by 10%
2) Goldcorp challenge - outsourcing the study of geological maps to the crowd to find gold - $565,000 prize yielded $3bn in gold
3) Innocentive challenges - outsourcing R&D to the crowd - platform used by Eli Lilly, P&G and others to solve R&D problems (e.g. find molecule that removes red wine stains)